Prescott Frontier Days®, Inc. – host of the World’s Oldest Rodeo® – and Wrangler’s® Tough Enough to Wear Pinkä initiative recently presented The BreastCare Center at YRMC with a $2,500 donation.

“We’re thankful for this generous gift,” said John Amos, President and Chief Executive Officer, YRMC. “Thanks in part to the widespread community support we are making progress in the battle against breast cancer. The most recent studies by the National Institutes of Health and National Cancer Institute indicate a significant decrease in the breast cancer mortality rate in Yavapai County.”

Tough Enough to Wear Pink was founded in 2004 to support rodeos – like Prescott’s World’s Oldest Rodeo – as they raise funds for community organizations dedicated to preventing, detecting and treating breast cancer, such as The BreastCare Center at YRMC.

As part of their fundraising efforts in 2016 Prescott Frontier Days sponsored a booth where rodeo attendees purchased Tough Enough to Wear Pink t-shirts, bracelets, bags, hats and other items.

Additionally, on June 3, 2017 Prescott Frontier Days sponsored a dinner and a silent auction at the Freeman Building on the Prescott Rodeo Grounds. Proceeds from the event – combined with sales from the Tough Enough to Wear Pink booth – will be used to help refurbish patient waiting and treatment areas at The BreastCare Center at YRMC.

“Our community is fortunate to have The BreastCare Center at YRMC,” said Mary Ann Suttles, Prescott Frontier Days Board of Directors. “Prescott Frontier Days and Wrangler are pleased to support the outstanding care delivered at the Center. For more information about Prescott Frontier Days and this year’s Wrangler/Tough Enough to Wear Pink June 29 program, contact the Prescott Frontier Days office at (928) 445-3103.